Startup

10 Tasks Small Businesses Can Outsource

how to outsource your work

You don't have to go it lone-wolf, and you also don't have to have an office the size of Alaska—you just need to know how to outsource your work. 

As a business owner, your day is pretty packed Monday through Friday, the only thing that can make it harder is if you have other tasks that get added to your queue, things that require time and expertise. While it's good to keep tabs on everything that goes on in your business, you'll burn yourself out trying to do everything. This is where outsourcing your small business tasks makes sense. As the owner, you should do things you love, things you do best, and since your budget doesn’t always allow you to hire in-house, here's a list of tasks you can easily outsource.

Social Media

Social media has been getting an ever growing focus by larger companies, as it is another avenue for them to interact with their current and prospective customers, especially since it is a place people spend a great amount of their free time. While social media is important, this is one task that you can easily outsource for a low monthly fee. An alternative to outsourcing it is to use a tool like Hootsuite and schedule out your social posts throughout the week. Better yet, use Hootsuite and outsource the planning and scheduling out piece. Use Google Analytics or another analytics program to keep track of social visitor numbers before and after you start this strategy so you can compare where things stand.

Blogging

Blogging is another piece that has potential benefits for your users, your SEO presence and your brand-building objectives. However, this skill does not come natural to everyone, so an easy way to solve it is to outsource the blogging to someone that writes professionally. One strategy is to search for a freelance writer, ask for some writing samples, industry experience and rates, then compare 4-5 writers submissions that you would plan to use on your site. It might not be cheaper than doing it yourself, but you will ideally have someone that can publish an article on your site in addition to your content that is well researched and well written. Another option is to keep it local, and to look for a writer from your local university or college, this way you can keep things local and have more interaction with the person doing the work.

Graphics

Creativity might come easy to business types, but for others, their strength might be in managing others. Majority of people either know the technical side of using designing software but no creativity, or they have the creativity side but don’t really know how to make things with software. Instead of spending hours and hours on this, outsource quick mockups for a professional to do in a lot less time.

Receptionists

Do you need someone to be in the office answering your business calls at all times? If you only get calls occasionally, or even if you don’t want to pay someone who is only needed for a few minutes out of the day, consider outsourcing your receptionist needs to a virtual receptionist service. Virtual service companies like Davinci Virtual provide your customers with a ready and lively person to answer your calls, assist customers, and perform other duties which can be done remotely.

Website updates

Coding is in high-demand right now, mainly because it's hard to learn and do. Unless you are a tech startup, you might not have the interest or the time to know how the code on your web properties works. You might have a son, brother, cousin or nephew that is familiar with the process, but unless they do stellar work, consider outsourcing your website coding updates to someone that does this on a more regular basis. Having family to help with things is great, but they can also be unreliable or it might take a long time for them to do it since there is no major urgency on things from their end.

Outsourcing to a professional that charges a decent amount to get the changes done is a great idea. For this, look around locally and on freelance websites to get some quotes, references and examples of work, also make sure you know what language your site is using and that the person you choose has experience with this. It would be good to know how to do simple changes, but you can also hire someone to teach you to make those changes yourself.

Live Web Chat Support

Live web chat is a new method of getting in touch with your customers that visit your website. Basically you have software that you can install on your site which will let users know that you can communicate with them and answer any questions they might have. Instead of waiting on your computer, and missing some of these, you can outsource live web chat to a service that has agents waiting to answer as they come in. This is another service offered by Davinci Virtual, where you can use their agents to outsource your webchat services.

IT support/Helpdesk

Another technology related task that can be outsourced – IT support/helpdesk. Computers can go down at any time, including business hours, the worst thing is when you need them to do your work, make a sale or just to run your business. If you are not techy enough, or have any resource in your company that can help with this, you can outsource IT related tasks to either local or remote companies. You can have a monthly support subscription that includes on site technicians, by having a remote service, they will have to patch into your computer to solve the issue – which can be hard if you don’t have any computers to do this on. The better IT outsource choice is to go with local if you can, if you need to do remote only, make sure that you read reviews about the company and what they can help with.

Cleaning

You should not have to do your own cleaning, whether it is around the office or the actual office. Outsource this easy but time consuming task to a local cleaning agency that will do it either on a bi-weekly or on demand.

Document security

Shredding is one way to get rid of documents, digital can usually be deleted and would take someone with knowledge to get it back, but shredding is usually still there in either the garbage or your own bin. There are now third party services that are popping up that will provide you and your employees a secure box where they can drop off sensitive information, and the company comes by bi-weekly or monthly to pick it up and shred it. The idea is that they have high quality shredders that can do cans worth of stuff at the same time.

Bookkeeping

Bookkeeping is one of the hardest/most time consuming tasks that small businesses have to perform. It also carries legal ramifications, so keeping things up to date is of upmost importance. Luckily enough, this task can also be outsourced to yours truly – Bookly. With Bookly, you are able to outsource your bookkeeping and not have to worry about doing it correctly or dedicating valuable time to figure out the nuances. With hundreds of small businesses already serviced by our online solution, we can help you with this task to save you time and money. See our powerful online bookkeeping solution and get in touch with us to learn more about how we can take this headache away from you.

 

Nenad Ćuk is the SEO Specialist for Davinci Virtual in Salt Lake City and works on SEO & all its secrets. Having an extensive background in technology and website optimization, he finds the little gems that are diamonds in the rough. When he isn't doing SEO audits & optimization reports, he is usually catching up on industry news, writing his own content and researching the latest trends in technology.

6 Steps to Finding Clients on LinkedIn

linkedin bookly

You know they’re out there – new clients who would benefit from the service or products your company offers. But where are they, and how can you meet them? Good news! Social media connects thousands of new clients to companies every day. The question remains: how do you stand out in that endless crowd? Even social media newbies can use LinkedIn to build a bigger client base. 

Push your LinkedIn experience to the next level with these ACTIONABLE steps: 

Step 1: Milk Your 2nd Degree Connections

2nd degree connections are one small step from your door. Invite them in with a clear, compelling invitation to connect. Don’t rely on the pre-fabricated template LinkedIn offers; use those 300 characters wisely. “I'd like to add you to my professional network on LinkedIn.” Versus “Hello Barbara, my company helped Jeff Barringer decrease his invoice processing time by 40%, and I know we can help you, too. Let’s connect!” Which is more compelling? 

Step 2: Watch your Newsfeed and Act Quickly

Did one of your connections just recommend someone you’d like to meet? Pounce! Ask for an introduction right away before the lead gets cold. Has an existing lead just connected with someone sharing your job title in a company similar to yours? Pounce! Don’t miss pitching to a prospective client right as that other guy steps up to the plate. Adjust your settings from “All Updates” to just “Connections” - this streamlines what and whom you see. 

Step 3: Research Past Clients

Your past clients loved your business, right? See what they’re up to now. What LinkedIn groups are they in? Who is in their network? What are their current job titles? Mind their groups, networks and profiles – each kernel of information helps you craft your ideal target client based on what worked in the past with satisfied customers. 

Step 4: Use Advanced Search to Focus on the Best Leads

Once know what you’re looking for, advanced search helps you find it. Searches can - and should - go beyond postal code. Use the “Advanced” search (located just to the right of the magnifying glass icon) to dig in deeper. Premium LinkedIn membership gives you better options here, but even a basic membership can add industry criteria, current/past companies, and non-profit interests to improve your hunt. 

Step 5: Engage Your Network with Status Updates & Valuable Links

You’ve now built a rich network of leads – now engage them! Craft meaningful status updates a few times each week, keeping your name in front of connections via the newsfeed and weekly updates. Your status updates can highlight recent achievements (Another win for Johnson, Inc. – a recent client just told us our product increased her website traffic by 30% in 2 months!) or start a conversation (Really keen on this new technology [insert link] – could completely change home sound systems). Keep it conversational, and put the social back in LinkedIn’s social media. 

Step 6: Communicate with Truth & Vigor

Each time you connect with a lead, make it count. From your invite email to your status updates, from free webinars to your pitch – every communication matters. State facts and results instead of mere promises. Avoid clichés and gimmicks. Be honest, and don’t waste anyone’s time. Adopt a similar style across all social media platforms so your client recognizes you no matter where they see you. LinkedIn is a powerful resource but only for those bold enough to maximize it.