A Better Approach to Bookkeeping


Let’s face it, if you are a small business owner, you probably didn’t get into it so you could do the bookkeeping. In fact, it’s probably the part of running a business that you enjoy the least.

But, more than just being a diversion from the day-to-day operation of the business, most current approaches to bookkeeping and accounting for small and medium sized businesses may also potentially reduce the accuracy of decision making.  

“As a start-up business you may struggle to get real-time insight into your actual numbers, waiting until the end of the month before bookkeepers even look at your accounts. Investing in new accounting technologies can help small business owners reduce the stress of bookkeeping and improve visibility into their business.”

-Zach Olson, Managing Director, KPMG Spark

What’s new in small business accounting?

The rapid evolution and maturity of new technologies like machine learning, data analytics and visualization tools can assist decision-makers with achieving unprecedented insights and visibility into their data. And that can be harnessed to give small business owners a real advantage.

Indeed, there are a growing number of back office and accounting platforms that are applying cognitive technologies to help deliver greater value to business owners. What is cognitive automation? Cognitive software mimics human activities such as perceiving, inferring, gathering evidence, hypothesizing, and reasoning. And, like humans, cognitive software is taught rather than traditionally programmed.

In other words, while we program explicit steps into a traditional computer to solve a problem, in a cognitive solution, we teach the tool the area of interest, or ‘domain’. Once the base domain knowledge is established within the software, the cognitive solution typically continues to learn and solve problems within that domain, generally all on its own.[1][KA1] 

Some of the very best new accounting platforms, for example, use cognitive automation technologies to create a better understanding of their users’ bookkeeping and expense reporting methods. This information is then digested by the system and translated into functionality improvements that are tailored to the specific user.

“Far too often, I talk to founders who find themselves bogged down in bookkeeping which means they are not fully focused on doing what they do best – improving and growing the business. With all of the new technologies that are now available, founders and small business owners should be considering all of the available options for reducing the back office burden.”

-        Brian Hughes, National Private Markets Group Leader and Co-Leader Venture Capital, KPMG LLP

10 potential benefits of software-enabled accounting platforms

How can new software-enabled approaches to accounting and bookkeeping potentially help founders and small business owners make better decisions and reduce the burden of the back office? Today’s software-enabled accounting platforms may be able to help you:

1.     Get a fuller view: Connect securely to your bank accounts, credit cards and payment apps to get a complete picture of your current accounts.

2.     Simplify tax preparation: Leverage your improved visibility and data management to quickly and easily prepare and file taxes.

3.     Prepare monthly reporting faster: Keep track of financial performance with interactive dashboards

4.     Search with ease: Search and filter for transactions by date, account type and category on demand.

5.     Get paid faster: Create professional invoices in under a minute.  

6.     Track your mileage: Track all of the details you need to document your mileage for tax purposes.

7.     See how you spend: Log in online and see up-to-date transactions and analytics on how you spend your money.

8.     Make payroll easier: By connecting to a payroll platform, you can simplify the calculation, filing and payment of employees and payroll taxes.

9.     Take comfort in human oversight: Combine new technologies with experienced account teams.

10.  Relax with great data security: Choose a solution that takes extraordinary measures to help ensure your data is secure.

Cognitive in action in the back office

How can cognitive deliver value in small business accounting? To start, the system we work with at KPMG uses APIs and direct connections to over 20,000 financial institutions to continuously update the accounting ledger. Leveraging machine learning, it automatically categorizes line items based on algorithms trained specifically for their business and sector. All of that data is then served up to users through a cloud platform, allowing users to tap into their accounting data from virtually anywhere.  

Of course, machines on their own are not (yet) sophisticated enough to replace human capability, judgement and control; they are also not terribly good at customer relationship management. So it is still important to have a dedicated – human – accountant who oversees the books, carefully monitors the algorithms and interacts with clients. But, given that most of their manual, repetitive tasks are now being shouldered by bots, these accounting professionals are free to focus on helping small business owners increase the amount of information derived from their data.  

Some or all of the services described herein may not be permissible for KPMG audit clients and their affiliates and related entities.

The following information is not intended to be “written advice concerning one or more Federal tax matters” subject to the requirements of section 10.37(a)(2) of Treasury Department Circular 230.

The information contained herein is of a general nature and based on authorities that are subject to change. Applicability of the information to specific situations should be determined through consultation with your tax adviser.

KPMG’s individual tax services may only be provided to owners and senior executives of private business clients of the firm or in connection with global mobility services or bank trust outsourcing services.

© 2019 KPMG LLP, a Delaware limited liability partnership and the U.S. member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. The KPMG name and logo are registered trademarks or trademarks of KPMG International.


 [KA1]Sources should be credited in a format similar to the examples below:

Source: Financial Times, London, Joanna Chung (July 7, 2016).

Source: KPMG International, “Replay: Fast Forward” (November 2015).

Source: ABC News Web site, Politics section, May 23, 2016.


How to Exist in the Cloud Without Losing Your 'Human Touch'

in the cloud

Small businesses use tools that enable them to do more and to engage with their customers in ways previously not possible. This can drive revenues, increase profit margins, and deliver better customer experiences. When the cloud appeared on the horizon five or six years ago, its implications for small businesses weren’t completely clear.

Many small businesses probably didn’t pay much heed to all of the advertisements—from print, to radio, to television. Nowadays it's obvious that things have changed (85 percent believe cloud solutions can help them scale and grow their businesses faster). Businesses that now exist "in the cloud" are seeing the results first hand. Small businesses using an above average number of cloud services (2.5 tools) experience 26 percent faster revenue growth and 21 percent higher profitability. This is pretty astounding when you think about it. 

Slow to Move to the Cloud

However, despite the vast majority of “cloud believers,” there are still a number of businesses that haven’t stepped into the cloud at all, and still another sizable portion that have only dipped their toes into the water (e.g., using Google Mail). Merely skimming the surface of possibilities leaves stones unturned. Opportunities to grow your business, drive operational efficiencies, and build closer relationships with your customers are lost.

To realize business benefits of the cloud, small businesses must make a strategic IT investment. Where are you at when it comes to your peers? While average IT spend is between three and five percent, small businesses with the fastest growth put over 10 percent of their revenues back into their IT system—and a significant portion of this is in cloud services.  

Certainly investing in IT for the sake of “being average” or “above average” isn’t a valid reason to do so. Investigating, assessing, and identifying opportunities, however, to transform existing processes and systems by moving them to the cloud is a must for a business planning to remain competitive in today’s fast-changing digital age. Sticking with the status quo isn’t a viable option. 

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Top Reasons and Strategies for the Cloud

So what are the primary reasons small businesses are investing in the cloud? Albeit cost is a factor in about one-third of instances, it isn’t at the top list of reasons small businesses turn to cloud solutions. Rather, flexibility around mobility and remote work ranks first. A joint Deloitte-Google study spells out the list of priorities:

·      Mobility and Remote Working, 47%

·      Reduced Operating Costs, 38%

·      Collaboration, 36%

·      Lower Maintenance Requirements, 32%

·      Access to Technical Expertise, 27%

·      Scalability, 25%

·      Avoid Long-Term Contracts, 16%

More interesting insights become obvious when one looks at the responses of small businesses that show up as growth leaders. Collaboration and communications rank at the top of the list for them (42 percent), with workforce mobility as a close second (41 percent). Business outcomes don’t necessarily revolve around cost either:

·      Scale and Growth, 80%

·      Access to New Markets, 77%

·      Focus on Strategic Projects, 75%

·      Beat Competitors, 66%

Where to Start with the Cloud

So where in the cloud should you start to generate the biggest impact to your business? A recent study pinpoints accounting-related functions as the two lowest-hanging categories: back-office work such as bookkeeping and accounting and invoicing and account receivables. Moving your accounting applications to the cloud is one thing; managing them is another. Indeed, accounting is a complex undertaking and fraught with compliance requirements. Failure to address can result in hefty fines and hits to your reputation. This is why businesses need to supplement their cloud-based accounting solutions with the expertise of human accounting specialists. This was the genesis of Bookly.

This concept of technology plus the human element is something Davinci Virtual Office Solutions understands well. Our communications services were developed with this premise in mind. We built and acquired best-in-class technologies, combining these with sales and customer services agents who serve as an extension of each client, to deliver outstanding engagement experiences—whether via our Live Receptionist or Live Web Chat services. It is not one or the other, but rather both that stand at the center of our value proposition. We believe in this integrated approach so much that we use it ourselves for sales and customer service for and


In the cloud - writer

Martin has been enjoying the creation and successful execution of many technology and service related ventures over the past 25 years. He is very passionate about building businesses from the ground up by leveraging cutting edge technologies, innovation and smart, driven people. Martin currently leads all business operations at Davinci Virtual Office Solutions. He credits his international upbringing and Swiss approach for many of his successes. Stress relievers include skiing, tennis, mountain biking and blue oceans.

Please note that Bookly’s sponsorship of this blog article is not intended to address the specific circumstances of any particular individual or entity and does not constitute an endorsement of any entity or its products or services. This content represents the views of the author, and does not necessarily represent the views or professional advice of Bookly.